O2 Academy - video creative for social
The brief: Support the venue's social activity with a short promo video for the Pete Rock and CL Smooth 25th anniversary show, on one of the busiest weekends in the gig calendar.
The approach: Re-edit existing footage of the artists with new visual elements, graphics, titles and SFX.
The results: 16,500 views in two weeks (native Facebook video). Brief extended to all dates on the artists’ UK tour.