Jon Kennard

I’m a writer and editor with 15 years’ experience in digital publishing and social media marketing.

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O2 Academy - video creative for social

The brief: Support the venue's social activity with a short promo video for the Pete Rock and CL Smooth 25th anniversary show, on one of the busiest weekends in the gig calendar.

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The approach: Re-edit existing footage of the artists with new visual elements, graphics, titles and SFX.

The results: 16,500 views in two weeks (native Facebook video). Brief extended to all dates on the artists’ UK tour.