Jon Kennard

I’m a writer and editor with 15 years’ experience in digital publishing and social media marketing.

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IoT Tech Expo North America - content creation and feature writing

The brief: Create technology-focused content for key stakeholders ahead of IoT Tech Expo event in Santa Clara, California.

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The approach: Create content plan of 20 features to be published over ten weeks leading up to the event, all SEO-optimised and hitting the key industry verticals (energy, government, finance, manufacturing, logistics, automotive, healthcare) and main areas of discussion (wearables, home, cities, enterprise and environment).

The results: More than 2000 social shares so far.