Jon Kennard

I’m a writer and editor with 15 years’ experience in digital publishing and social media marketing.

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Bristol CADCAM - social media strategy and management

The brief: Help a small dental technology business succeed in the world of digital marketing.

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The approach: Build Facebook page likes through a combination of paid and organic posts, set up and optimise Twitter account and homepage, set up LinkedIn business page, identify influencers, create content strategy and ongoing weekly content plan, write all social posts optimised for each platform through appropriate language of copy and visual assets.

The results: Share of voice in the market increased, brief extended to sister business as well.