Jon Kennard

I’m a writer and editor with 15 years’ experience in digital publishing and social media marketing.

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Aviva - community management

The brief: Create content and manage social channels for two nationwide Aviva campaigns, #DriveSafer and #SaveSmarter.

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The approach: Build content plan for Twitter, Facebook and YouTube focusing on three key saving demographics. Identify and engage UK-based money saver influencers through influencer marketing. Optimise social posts with photo-tagged influencers, visual assets, third party landing pages and crafted copy to maximise reach and engagement.

The results:

  • More than 100 social posts created
  • More than 1000 responses posted
  • Facebook: 125% of engagement rate target achieved, 120% of CTR achieved
  • Twitter: 220% of engagement rate achieved