Aviva - community management
The brief: Create content and manage social channels for two nationwide Aviva campaigns, #DriveSafer and #SaveSmarter.
The approach: Build content plan for Twitter, Facebook and YouTube focusing on three key saving demographics. Identify and engage UK-based money saver influencers through influencer marketing. Optimise social posts with photo-tagged influencers, visual assets, third party landing pages and crafted copy to maximise reach and engagement.
- More than 100 social posts created
- More than 1000 responses posted
- Facebook: 125% of engagement rate target achieved, 120% of CTR achieved
- Twitter: 220% of engagement rate achieved